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Introducing Ben Isabella and the “Fitness Tour”

Posted by Jonathan Segev on

Ben Isabella has worked with specialized athletes, weekend warriors, and fitness enthusiasts alike to strengthen, improve, and maintain each athlete's physical and mental standards and abilities. Ben has also created the Fitness Tours and will share his experience with us in this blog post.

How did the idea for Fitness Tour came up?

I started Fitness Tours in April of 2012 and have looked back since. The idea for the Fitness Tours was born from a random remark. Andy, one of the Box’s original members, made an offhanded comment that we should just rent an RV and go to different CrossFit gyms and workout. Before I knew it, there were five CrossFit enthusiasts a photographer, traveling throughout New Jersey, D.C. and Delaware, working out three times a day and visiting five Boxes during our weeklong trip.

How did the idea evolved along the years?

Tour number two was based on raising money for childhood obesity. Looking to do 25,000 burpees in five days, we asked people to donate per burpee. We did burpees all over cities and subways and stores. Since then, the Fitness Tours have evolved and grown exponentially. We focus solely on visiting CrossFit Boxes, typically visiting 15 Boxes in five days. From Miami to California, eight to 10 CrossFit trainers got into an RV to spend a week visiting Boxes in different regions of the U.S., working out and raising money for various organizations. We have raised over $17,000 total. The latest tour was August 25 — 29 in Miami, Florida, and the proceeds went to raising money for athletes with life-threatening or altering illnesses. We love visiting other Boxes, competing against their members, and bonding afterwards.

How did the Crossfit community receive you and HICKIES?

Every CrossFit Box welcomes us in with open arms. We are able to workout aside their members as if we have been working out for years. These tours have enabled us to give back to various organizations such as the Play Foundation, St. Jude's Children Research Hospital, and Fit to Fight. HICKIES have been a huge supporter of our tours since Day 1. We have passed along the value of HICKIES lacing system to upwards of 1,000 people. We plan on doing another in the Summer of 2015."

 

 

Ben Isabella
http://isabellafitness.com/


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