We, HICKIES EUROPE SA (hereinafter also referred to as HICKIES), take the protection of your personal data seriously and will strictly adhere to the regulations pertaining to the data protection laws of the Federal Republic of Germany (BDSG), the German Telemedia Act (TMG) and the European General Data Protection Regulation (EU-GDPR).

Privacy Policy extends to the use of digital services offered by HICKIES via PCs, smartphones, tablets and all other web-enabled mobile devices.

The digital services may contain links to other websites belonging to third party service providers, to which this Privacy Policy does not apply.

1. Controller

The controller for the purposes of processing your personal data is:


c/o Schelpart AG, Baarerstr. 53, CH-6304 Zug

Managing Directors: Peter Mahrer, Ralf Puschmann


Telephone: 0041-(0) 61 853 70 48

VAT ID No.: CHE-348.209.735MWST, DE-292.739.356, GB-250.197.026, FR-071.883.971.3641


Address for correspondence:
Paket Point - Postfach 31487
Friedrichstrasse 115
D-79618 Rheinfelden

2. Purpose of processing personal data

2.1 Data processing for the provision of contractual services

We process your data in order to handle the contractual relationships between you and us and to present you with tailored contract offers. Data are collected in particular when concluding a contract concerning one of our products.

We make our contact data available to you on our website. You can get in contact with us about this data at any time. You can decide on a voluntary basis whether and which data you want to provide us with.

For an order to be placed we require your correct name, address and payment data. We will ask for your email address and telephone number so that we can send you confirmation of orders received and communicate with you in the event of problems regarding your order. The basis for data processing is Article 6 Paragraph 1 Point (b) of the GDPR, which authorises the processing of data to fulfil a contract or take steps prior to entering into a contract.

2.2 Data processing for communication with you

In addition to the contractual data, we also process the communication data provided by you (address, telephone number, email address) in order to get in touch with you. Personal data that you communicate to us via email, will only be processed for correspondence with you or the purpose for which you provided us with the data.

The basis for data processing is Article 6 Paragraph 1 Point (b) of the GDPR, which authorises the processing of data to fulfil a contract or take steps prior to entering into a contracts.

2.3 Data processing for advertising purposes

If your data are used for advertising purposes for our products and for other products from partners with which we work, we shall obtain your consent.

The data are then processed on the basis of your consent (Article 6 Paragraph 1 Point (a) of the GDPR). You can withdraw your consent at any time. The lawfulness of the data processing activities already carried out, shall remain unaffected by such withdrawal.

2.4 Data processing for compliance with legal obligations

We also process your data to comply with legal obligations (e.g. regulatory requirements, commercial and tax law obligations to retain records and provide evidence).

The basis for data processing is Article 6 Paragraph 1 Point (c) of the GDPR, which authorises the processing for compliance with a legal obligation.

2.5 Use of data for fraud prevention purposes

The data provided by you in the context of an order, can be used by us to check whether this is an atypical order transaction. We have a legitimate interest in carrying out such a check. The legal basis for processing the data is Article 6 Paragraph 1 Point ( f) of the GDPR.

2.6 Transfer of data on outstanding receivables to debt collection services

If you do not settle outstanding invoices/payments despite repeated reminders, we may transmit the data necessary for collection of the debt (name, address, email address, company details and where necessary contractual and claims data to a debt collection service for the purpose of selling outstanding receivables as well as for the purpose of debt collection and collection processing. Where outstanding receivables are sold, the buyer then becomes the owner of the receivable and shall enforce the claim in its own name.

2.7 Cookies

We use so-called cookies inter alia in order to recognise you when you return to our website and to adapt our offer in line with your personal preferences.

Cookies are small text files that are stored on a visitor’s computer and contain data on the user in question in order to give them access to various functions. Our website uses both session cookies and permanent cookies. A session cookie is temporarily stored on the computer that you use while navigating the website. A session cookie is erased as soon as you close your internet browser or as soon as your session has timed out. A permanent cookie remains on your computer until it is erased. Storing a cookie ensures that you do not have to enter your personal settings and preferences again each time you visit. That saves you time and makes using our website more convenient for you.

You can erase permanently installed cookies via your browser settings. The majority of browsers automatically accept cookies – if you want to suppress the use of cookies, you may need to actively erase or block cookies or prevent the storage of cookies via a setting in your browser software. However, please bear in mind that if you prevent the use of cookies, you can continue to visit our website but some functions could be impaired.

2.8 Google Analytics

This website uses Google Analytics, a web analysis service from Google Inc. (hereafter referred to as “Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of the way in which you use the website. As a rule, information generated by the cookie about your use of this website is transmitted to a Google server in the USA and stored there. However, since IP anonymisation is activated on our website, your IP address will be masked by Google beforehand if you are located in member states of the European Union or in other states party to the Agreement on the European Economic Area. It is only in exceptional cases that the full IP address will be transmitted to a Google server in the USA and masked there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports about website activities and to provide other services associated with use of the website and internet use to the website operator. Google has obtained certification under the current EU-US Privacy Shield (see and hence also established the legal preconditions for the adequacy of the data protection level for the provision of the Google Analytics service for contract processing. The IP address transmitted from your browser as part of Google Analytics, will not be merged with other Google data. You can prevent cookies from being stored by setting your browser software accordingly. However, we must point out that, if you do so, you might not be able to make full use of all the functions on this website. You can also prevent the data generated by the cookie and related to your use of the website (including your anonymised IP address) being collected and processed by Google by downloading and installing the browser plug-in available at the following link:

Further information on terms and conditions of use and data protection can be found at and

We would like to point out that the code “anonymizeIp” has been added to Google Analytics on this website in order to ensure anonymised collection of IP addresses (so-called IP masking).

The storage of Google cookies and evaluation for statistical purposes are carried out on the basis of Article 6 Paragraph 1 Point (f) of the GDPR. We have a legitimate interest in the analysis of user behaviour in order to optimise both our offer and, where necessary, advertisement for our offer.

2.9 Log files

Each time you access our websites, usage data are transferred by the internet browser in question and stored in log files, the so-called server log files. The stored data sets contain the following data: date and time of access, name of the website accessed, IP address, referrer URL (source URL from which you accessed the web pages), the data volume transmitted, as well as product and version information on the browser used. The user’s IP addresses are erased or anonymised when use ends.

The basis for data processing is Article 6 Paragraph 1 Point (f) of the GDPR, which authorises the processing of data to safeguard legitimate interests of the controller, except where such interest are overridden by the interests or fundamental rights and freedoms of the data subject.

3. Categories of recipients of the personal data

Your personal data will only be disclosed or otherwise communicated to third parties if this is necessary for the purpose of contract processing or invoicing, or you have previously given your consent or there is a legal basis for disclosure.

Insofar as it is necessary for the purposes of contract processing or shipping and delivering products and bonuses, data are transferred to partner companies that have been commissioned to support processing of the contract.

Our partners undertake to comply with and observe the provisions of data protection law. Our partners are not authorised to use the data for any other purpose than processing of the contract.

Furthermore, personal data will be disclosed as part of credit assessments if applicable.

In the case of cooperation in which we are merely facilitators, your personal data will only be disclosed to the partner with which we are working insofar as this is necessary for the purposes of concluding and processing the contract for such partner. Both the partner with which we are working and ourselves have a duty to comply with the provisions of data protection law in the context of such cooperation. This obligation shall continue to exist after termination of the contract in question.

Service providers who support us in providing our service to you are sales and marketing partners, credit assessors and debt collection services, cloud services and software (SaaS) providers, IT service providers, in particular service providers for software and hardware maintenance, hosting providers and email service providers.

4. Duration of data storage

In principle, we erase your data as soon as it is no longer necessary for the above-mentioned purposes, unless temporary retention continues to be necessary. Hence, we store your data on the basis of statutory obligations to provide evidence and retain records, which, inter alia, arise from the German Commercial Code and the German Tax Code. Retention periods under these are to up to ten complete years. Moreover, we retain your data for the period in which claims can be lodged against our company (statutory limitation period of three or up to 30 years).

5. Data security

Your personal data is securely transferred by us by encryption. This applies to your order as well as to the customer login. In order to do so, we use of the coding system SSL (Secure Socket Layer). We also secure our websites and other systems by technical and organisational measures against loss, destruction, access, alteration or dissemination of your data by unauthorised persons.

6. Rights of the data subject

Under applicable statutory provisions, you have the right at all times to free information on your stored personal data, their origin and recipients and the purpose of the data processing and, if applicable, a right to rectification, blocking or erasure of such data. For this and further questions on the topic of personal data, you can contact us at any time using the contact data provided in Clause 1.

You may also have the right to restrict the processing of your data and the right to receive data provided by you in a structured, commonly used and machine-readable format.

If you gave us your consent to processing personal data for certain purposes, you may withdraw your consent at any time with future effect.

You can object to the processing of your data for the purposes of direct advertising.

You can also object to the use of data for market and opinion research at any time, either completely or for specific campaigns.

If we process your data to safeguard legitimate interests, you may object to this processing for reasons relating to your particular situation.

You also have the option of contacting a data protection supervisory authority. The authority responsible for us is:

Data Protection Authority of Bavaria

PO box 606
D-91511 Ansbach

Telephone: +49 (0) 981 53 1300
Telefax: +49 (0) 981 53 98 1300


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